WHY DO ORGANIZATIONS STRUGGLE?

Organizations are complex, interconnected systems. What impacts one part of the system impacts other parts of the system directly or indirectly.  When this is not understood or managed, teams and individuals begin to work at cross-purposes, wasting valuable resources and undermining employee engagement and performance.  In essence, the organization loses its rudder.  


WHAT'S THE ANSWER?       

Leaders must understand how to articulate and align their organization's "Why," "How" and "What." Organizational "Why" as defined by Simon Sinek (Start with Why) is an organization's core purpose, passion, values, DNA, while its "How" reflects how it plans to execute on its "Why."  The organization's "How" for its customers shows up as its differentiated Value Proposition or Brand.  The organization's "how" for its employees is its Culture or how people, processes and structures operate to execute on the Value Proposition.  "What" the organization produces is captured in its products and services.  Understanding and managing the symbiotic relationship between Why, How and What is leadership's primary role and critical to the organization's success.


HOW I CAN HELP...  

The trick is to make what is complex and challenging simple and intuitive. Using an efficient, methodical approach, I help you:

  1. Define/Articulate your organization's "Why"
  2. Define your organization's Value Proposition and it alignment (or misalignment) to its "Why"
  3. Define your organization's Culture and its alignment (or misalignment) to the Value Proposition
  4. Assess gaps in alignment between your Organization's Why, How and What and develop strategies/solutions to address them
  5. Leverage a simple model that communicates your organization's Why, How and What as well as organizational changes, their rational and impact.    



Organization

Alignment & Development